The Grandest of Watches Encroach on the Football Field

Golf stars like Tiger Woods, Michelle Wie and Rory McIlroy often sport big-ticket watches by Rolex and Omega throughout tournaments. Golf, in spite of everything, tends towards the aristocratic finish of the sports activities panorama, with a C-suite fan base. And not like, basketball, the recreation unfolds languidly over the course of a day, free from the strain of flashing shot clocks. Theoretically, it is sensible that golfers may need to elegantly monitor the time from their very own wrist as they meander the again 9.

Tennis, too, is a sport the place it has turn into routine to see Roger Federer — a local of Basel, Switzerland, the residence of Baselworld, the world’s largest watch honest — flashing a glimmering Rolex every time he hoist a Grand Slam trophy. (Federer has lengthy served as a model ambassador for the luxurious Swiss maker).

Rafael Nadal, too, has remodeled from international tennis star to strolling billboard for Richard Mille by displaying up at massive matches with watches that price as a lot as a suburban split-level home. This contains the light-weight RM 27-03 Tourbillon, priced at $725,000, that he wore whereas successful the French Open in 2018.

Plutocrat-worthy timepieces have turn into such an inextricable half of tennis tradition that Serena Williams rocked a rose-gold Royal Oak Offshore by Audemars Piguet for her latest debut on a Wheaties field.

But watches additionally rule in soccer, a worldwide obsession — and advertising juggernaut — with an estimated three.5 billion followers.

Cristiano Ronaldo, the Portuguese star, has 184 million Instagram followers, making him the most adopted celeb in the world, beating out Ariana Grande and Beyoncé. And, as a paid pitchman for Tag Heuer till not too long ago, “there is not a private plane he steps on, or abs-revealing Speedo he slips on, without being watch-clad,” mentioned Roger Bennett, a bunch of the standard soccer podcast “Men in Blazers.”

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