In July, the Airport Operators Association, the U.Ok. Travel Retail Forum and the air transport affiliation (and, later, Airlines U.Ok.) launched a media marketing campaign to curb extreme ingesting. Called One Too Many, this system is anticipated to return this summer time.
The marketing campaign started at 10 airports (14 now take part, together with Heathrow) with airport screens and posters and a leaflet distributed by the police. It additionally appeared on Facebook, Instagram and Snapchat.
Bars and eating places eradicated pictures and two-pints from their menus. (A pint in Britain is 20 fluid ounces.) World Duty Free retailers, a subsidiary of Dufry, voluntarily launched sealed baggage to carry alcoholic purchases at 24 airports in Britain.
The One Too Many marketing campaign “reminds passengers of their responsibilities and the severe consequences of drinking to excess,” mentioned Karen Dee, chief government of the Airport Operators Association. “These consequences range from being denied boarding to unlimited fines, flight bans and prison sentences for the most serious offenses.”
The marketing campaign is exhibiting decreases in alcohol-related offenders at Glasgow Airport, Manchester Airport and Birmingham Airport, in accordance to the operators affiliation.
Beginning in April, the European Union Aviation Safety Agency and the airline transport affiliation began a separate marketing campaign on social media and YouTube. That marketing campaign, #NotOnMyFlight, is meant to draw consideration to rowdy habits.
The 28 European Union member states and 4 affiliate states — Iceland, Norway, Liechtenstein and Switzerland — take part voluntarily. A video, created for dramatic impact, exhibits a passenger dancing in an aisle, one other tossing an inflatable toy and baggage from the overhead bin and a 3rd smoking in a bathroom. Each vignette intersperses a mug shot of the passenger with a chosen punishable offense.