Amazon Turns to More Free Grocery Delivery to Lift Food Sales

SEATTLE — Amazon has but to discover the important thing to unlocking big grocery gross sales. Now, the corporate is attempting a brand new tack: free supply for extra individuals.

On Tuesday the corporate introduced free two-hour grocery supply for Prime members in additional than 20 main metropolitan areas. The adjustments remove what had been a month-to-month $14.99 charge for individuals purchasing on Amazon Fresh, its on-line grocery service that delivers milk, eggs, seafood and different perishable merchandise from its warehouses.

The new supply choice is as well as to the free supply Amazon affords to Prime members who store at most Whole Foods Market shops. Both strategies require a minimal buy for $35 to don’t have any supply charges. Prime memberships sometimes price $119 a yr.

Amazon has lengthy needed to make headway within the $700 billion grocery business — it’s not solely an immense market, however a class that clients purchase with excessive frequency.

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