Alber Elbaz Opens Up on Plans for His New Fashion Brand


Which makes it fascinating that he selected to make his comeback by way of a cope with Richemont, one of many massive three international luxurious teams, together with LVMH and Kering, however one that’s targeted on watches and jewellery. (Richemont owns Cartier, Van Cleef & Arpels, Jaeger-LeCoultre and Piaget, amongst others.)

AZfashion will likely be one in every of solely a handful of clothes manufacturers within the conglomerate, together with Chloé, Alaïa and Dunhill. (Richemont additionally owns Yoox Net-a-Porter Group.) Though Richemont is commonly considered as being much less snug with trend than with jewellery, and has struggled with a few of its ready-to-wear manufacturers, the corporate additionally tends to deal with them as jewels unto themselves.

In a information launch, Johann Rupert, the chairman of Richemont, stated: “Upon hearing Alber Elbaz describe his vision for fashion and the projects it inspires in him, I was again struck by his creativity and insight. His talent and inventiveness, with his sensitivity toward women and their well-being, will be of great value to our group and its maisons.”

Mr. Elbaz, who stated he “knew almost no one from Richemont” in his earlier trend life, stated he had met Mr. Rupert in August, and the deal had come collectively in a short time, based mostly on “mutual respect and trust,” qualities he famous he had realized had been crucial after his Lanvin expertise.

“Time, for all of us designers, is the most important ingredient: time to think, to dream, to see, to produce, and that’s what they are going to give me,” he stated. “Plus some resources.”

Neither Mr. Elbaz nor Richemont offered any particulars about when the primary of the AZfashion tasks would seem, or what kind they might take. Still, one factor is for certain: Given Mr. Elbaz’s fame, everybody will likely be watching.



Source link Nytimes.com

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